I attended The Makeup Show LA last weekend and it was one of the best makeup events I've attended. This year they had over 150 brands at the show - I love events like these that support beauty professionals in so many aspects. If are able to attend one I highly recommend you do. In recent years they've expanded their stops to some additional cities with pop-ups. Full calendar and list of upcoming shows on their website The Makeup Show. This was my second year attending although they've been making an appearance in LA for ten years now.
Urban Decay Cosmetics made an appearance this year with their full line available (items were offered at a 30% pro discount). Most of the brands offered generous discounts during the show for professionals to stock their makeup kits or explore new launches (some like Kevyn Aucoin offered discounts of 40% off). In the excitement of being able to swatch and play with so many things I neglected to take as many photos of the show as I had hoped, but here are a few I hope you will enjoy.
In the morning I attended the Press Preview where The Makeup Show Director of Artist Relations and Education James Vincent gave us an overview of show highlights, new product launches along with some inspirational thoughts about the business of beauty, building your own brand and the importance of knowing how to merging art and commerce.
A look at some of the booths, first is Kevyn Aucoin. They had the new Featherlight Collection for spring available along with the full line of makeup and brushes. I had their Sensual Skin foundation on my wishlist to try out but did not want to wait to get matched at the show.
Sephora Collection booth was very busy with lots to explore, pro discount offered at the show was 30% off so I picked up another of my favorite foundation brush and a few of the matte lip products:
Scott Barnes was showcasing their new Multi Media Liquid makeup, based on the raves from several of you, I did get a color match and picked up the shade Creme Fraiche. I haven't tested it yet, but will have to see in natural light if the match was indeed correct. They also had mini Body Blings which I wish I had picked up one to try out, but since I don't usually use body shimmers, it's probably not a huge miss.
I've been a huge fan of the MustaeV Lustrous Cream Base and Skinny Tint Foundation. They are expanding their color selection for the foundation since it only comes in three colors right now. I was hoping they would have the new shades available at the show, but they won't be launched for a few more months. If you'd like a review now of what I do have - let me know in the comments.
Nigel's Beauty Emporium is a beauty supply store - at the show they had some of the best values and discounts. I stocked up on beautyblenders last year and did again. They had a Beautyblender Propack of 6 pink (or white) beautyblenders + the solid cleanser for $64 at the show (listed price on their website is $80). Individual blenders were on discount for $16 each. They also had a large number of mixed sets. If you're in the LA area they have a store in West Hollywood and carry a wide range of brands like Anastasia, Ben Nye, Artis, Becca, Black Up, Make Up For Ever etc.
NARS also had their own booth with the full line. The Laguna Tahiti Collection was available for purchase at the show so I picked up several of the new items as they were available at a pro discount (I can't locate my receipt at the moment but it was either 30 or 40%).
Kat Von D Beauty had amazing bundles at discounted prices on their Shade + Light collection, but the line was insanely long, I took a few photos from outside the line area:
Viseart has three new eyeshadow palettes launching exclusively at MUSE Beauty Pro at the end of the month called Theory Palettes ($45 each). I was hoping they would have these available for purchase at the show, but they only had the testers to play with. The texture and pigment is amazing. You can pre-order them from their website now (estimated ship date is end of March). MUSE Beauty Pro has the exclusive for 3 months on these palettes. I've never tried any of the Viseart palettes before - the pro discount at the show was 30% off so I was thrilled to buy my first two last weekend.
Beautylish had some of the Natasha Denona items on display. I was hoping they would have the entire line available to play with like they did at IMATS Los Angeles, however the selection was a bit more limited this round. A look at all the Natasha Denona Blush Duos.
For those curious about what I hauled, here is the loot. I did haul more than I had planned - some of the 30% to 40% off discounts were just too good to pass!
Items shown above listed below, items purchased by me except for a few press samples noted:
- Beautyblender Pro Pack from Nigel's Beauty Emporium - my friend and I are splitting up the 6 pack
- London Brush Company Vegan Brush Shampoo and Goat Milk Brush Shampoo - I've never tried either, the reps said the Vegan is better suited for synthetic brushes and the Goat Milk is best for natural hair brushes
- Viseart Eyeshadow Palettes in Neutral Matte and Sultry Muse from MUSE Beauty Pro
- Kevyn Aucoin Lip Glosses in Candlelight and Starlight (both available now at Nordstrom)
- Kevyn Aucoin The Celestial Liquid in Starlight (also launched at Nordstrom)
- Kevyn Aucoin Flesh Toned Lip Liner in Hyacinth (press sample)
- Urban Decay Beached Bronzer in Bronzed and Sunkissed
Urban Decay Afterglow Highlighter in Aura (I meant to pick up Fireball, but marked the wrong shade on the checkout sheet)
- Scott Barnes Multi Media Foundation in Creme Fraiche
- Parian Spirit Brush Spray (press sample)
- NARS Laguna Tiara Bronzer
- NARS Laguna Liquid Bronzer (amazing!!! - review soon)
- NARS Monoi Candle x2 (smells like their Body Oil, not shown above)
- Natasha Denona Blush Duos in #2 and #14
- Sephora Collection Pro Full Coverage Brush #53 (reviewed here)
- Sephora Collection Luster Matte Long-Wear Lip Color in Petal and Fig
- Sephora Collection Cream Lip Stain in Infinite Rose
- Sephora Collection Solid Brush Cleaner
- MustaeV Melting Cream Foundations (gifted)
I'll be reviewing items as I work my way through testing them. I did pre-order the new Viseart Palettes at the show and will be swatching as soon as they arrive (estimated ship date is 3/30). I'm always looking to try new brush cleansers so I'm excited to try some of the ones I picked up at the show - I know many of you love baby shampoo, I used to use it, but I feel like these days it just leaves a film on my brushes that I cannot rinse off properly.
Did you visit The Makeup Show LA last weekend? Or do you have plans to attend on in another city later this year?