This July Christian Louboutin will launch a new lip product called Loubilaque ($85 each) which is a new full coverage opaque liquid lipstick. According to Christian Louboutin, "Loubilaque is for the bold woman who wants to bring attention to her lips ..." I am thrilled to have a preview of one shade Rouge Louboutin for you today and can report that it is indeed a very bold kind of lip product. The Loubilaque has a high shine full coverage finish and is absolutely flawless. It has a sponge tip applicator and comes in a bullet that is slightly larger than the Lipsticks (reviewed and swatched here). The Rouge Louboutin color is identical across formulas, including the Nail Polish. Loubilaque is the boldest out of all the lip formulas and has a lush moisturizing cushiony feel. You can feel it on the lips but it is not heavy. The color stays put once it is on and has impressive lasting power. It literally stays put and doesn't budge once it's on the lips and even after a few hours still looks as fresh as it did when I applied it. Color transfer will happen though if you drink or eat - but even with snacks it still stayed on my lips. It is pure love and I am looking forward to seeing the other 7 shades that launch come July.
A closer look at the lipstick - it's a true red, color will look brighter or deeper depending on the light. The press gift came in a glorious framed embossed heart with a chain - it looks like something that came out of a Snow White story.
More details and also comparisons of the Loubilaque packaging compared to the lipsticks:
Rouge Louboutin Loubilaque on the lips and Rouge Louboutin on the nails
I didn't think it was possible to top the lipsticks, but Louboutin has managed to make red lips even better. There is a soft perfumed scent to the lipstick which gives it a nice feminine feel. Based on my testing for the Rouge Louboutin I can say that these are top of the line amazing. The formula is flawless - it stays put, doesn't bleed, lasts long, moisturizes the lips, feels like a cushion and is the epitome of luxury in a tube. I know many will want comparisons to other formulas and off the top of my head I cannot think of a dupe. The Dior Addict Fluid Sticks are my favorite liquid lipstick because they are a hybrid of lipstick and gloss in one with amazing shine and color. I would say the Louboutin Loubilaques are most similar to those but the formula is a lot more opaque, lasting power is better and overall look and feel is more bold.
Starting July there will be eight shades total. Colors include Bengali, Bikini, Colibretta, Casanovella, Altressa, Altareva and Akenana - I don't have descriptions of photos but I hope to find them previewed on @Louboutinworld's social channels because I literally cannot wait to see what the other shades look like.
The Louboutin Loubilaque will retail for $85 each. Launches in July.
Many thanks to Louboutin for sending me a preview of the new Loubilaque.