Armani has released a new formula of lipstick called Rouge Ecstasy ($34 each for 4.2 ml/4g). There are 36 different shades encased in a drop-dead gorgeous bright red magnetic-capped tube. I was drawn to all the peaches the first time I tested these. The first color I picked up was Heat #304 a bright coral-pink. The Rouge Ecstasy lipsticks are thick in texture with a slight tacky feel when you apply. They don't glide on easily but they don't really tug at the lips either. The texture makes the color adhere well to the lips helping it last longer than most Armani lipsticks. The color is easily layerable. Swipe the tubes on the lips a few times, allow to sit and then press the lips together to blend the color and the lipstick then feels weightless but moist. There is a very soft lipstick rose scent - it's not noticeable when you apply though.
Heat #304 is a bright coral-pink. There is a slight transparent quality since there is a glossy finish to the shade. There is a bit of shimmer in the tube which is on the subtle side. It's noticeable but very very subtle. It adds dimension and brightens the color. I love how you can adjust the look with the color. One even swipe gives a healthy glow. Multiple swipes brightens the color to a vibrant coral.
Here it is swatched, on the lips it pulls more pink on me:
For lips I have tons of nudes and peaches. Often times corals and peaches look the same in the tubes or swatched but apply differently on the lips depending on undertone, pigment and shimmer. I found Heat #304 most similar to Chanel Mystique. I prefer the Armani since it's not quite as dry and appears a bit more natural on the lips due to the subtle sheen. More comparisons below to NARS Lodhi, Tom Ford Insidious (swatched here), YSL Rouge Volupte #30, MAC Coral Bliss, Chanel Mystique (reviewed here), Chanel Flirt (reviewed here) and Edward Bess Forbidden Flower.
I'm overall very pleased with Heat #304. I just picked up a few more of the nudes which I'll be testing this week. The Armani Rouge Ecstasy Lipsticks have a very nice moist feel on the lips without being too moist. I like that the texture is thick but still a bit shiny. The lasting power is quite good considering most of my other Armani lipsticks tend to fade quickly due to the sheerness. All Armani counters should have received the testers and product for sale. I found mine at Neiman Marcus. You can also find them online now at Nordstrom, Neiman Marcus and GiorgioArmaniBeauty-USA.com.