Jin Soon Choi has launched her own line of nail polishes with a launch collection of 12 shades ($18 each for 10 ml/0.33 fl oz). I ordered several colors from Sephora.com and so far am impressed with the formula, pigment and color selection (there's more product info including the ingredient list online). The first colors launched appear to all be creams or sheers (no shimmers). As soon as my order arrived I swatched five different shades on one hand (loved each shade). It was hard to pick which one to try for a full manicure first but decided on JINsoon Coquette, a sheer jelly classic red. This one has a sheer formula in which the first coat appears to be a fuschia pink red. Two coats achieves a jelly finish in a vibrant red color. There is a slightly blueish sheen that makes it a cool-red. I compared it to Chanel Pirate and found that the Chanel is more pink/blue-based, while the JINsoon is slightly warmer. To me they have similar finishes - jelly-like formula but both apply smoothly with a rich vibrant red finish.
The nail polishes come in a square-shaped bottle with a pull-off black cap. The brushes have a good length for easy application. The bristles have a good shape with a slightly wide/flat tip making application very easy.
More photos and swatches below:
So far I'm impressed with the lasting power. I'm on day three of Coquette and it's showed no signs of tip wear, chipping or fading yet. In terms of uniqueness this color is pretty standard in terms of the classic red, but I think it's still striking for a killer-red shade. I'm looking forward to trying the other shades very soon. For now, head on over to Messy Wands to see Auspicious and Rhapsody. They look amazing on her.
Have you tried these yet? What were your thoughts?