Tom Ford's new Cream Color for Eyes come in four different warm metallic shades, $40 each. These come encased in a small round potted container similar to that of many other cream shadows. I purchased Platinum and Spice sight-unseen based on a few photos online, to me these seemed the most neutral-toned, the others appeared to be very warm in color.
Platinum is a warm taupe-nude-silver. It applies very sheer but is layerable. I've used it as a base all over the lid for a subtle contoured glow on the eyes. It looks very nude on my skin, partly because the formula is semi-sheer. Spice is a warm bronze, also sheer, but buildable. I find it very warm-toned, but not too reddish like some bronzes can be.
The texture of these are a soft almost mousse-like cream. They have a softness that is like Chanel's Illusion d'Ombre but without that bounce you find when you press your fingers into the Chanel. The Tom Ford Cream Colors have a soft sheer but layerable texture. I found them most similar to Laura Mercier's Metallic Crème Eye Colours in terms of how they apply and layer on the eyes.
The finish is smooth and very light-weight. Not quite a full cream, not like a liquid eye color, not like a gel. It feels like a mix between a cream and a mousse. Color applies smoothly and sheer with the fingers or a brush but is easily layerable. The colors are shimmery but not frosty. The finish just glows which I think is very pretty.
Lasting power seems fairly decent for a cream shadow ... that is if you just don't touch the eye area once applied. I wouldn't say they are budge-proof if you touch your eye makeup. However, for me, they did help my makeup last longer throughout the day.
My first impressions were ... well, luke warm. The colors were pretty, but at $40, I felt the packaging was a bit lacking. There is no applicator for the product and the actual packaging seems a bit cheap (the top has a sticker slapped on for the TF logo, most other brands at least have the brand name or logo embossed onto the actual lid). Still, the packaging is sturdy and functional. My first attempts at applying the product resulted in a barely-there look. No matter how I layered, it seemed that the color disappeared as soon as I did any sort of blending.
After playing with these for a week now I've grown to like them more. Particularly Platinum which works as a base or as a stand alone color. For me, the first layers have to be blended (either with a finger or brush) and the color does disappear, however, I've found that putting a second layer on top of the first helps the color show up better. Second layers are applied with a patting-motion rather than blending to help the color show up better.
I couldn't find dupes for either of these shades. I did pull a few other cream shadows to help compare the finish/texture a bit.
L to R: Bobbi Brown Smoky Topaz Long-Wear Cream Shadow, Laura Mercier Platinum Metallic Crème Eye Colour, Tom Ford Platinum Cream Color for Eye, Tom Ford Spice Cream Color for Eye, Armani #4 Eyes to Kill Eye Shadow, Chanel Epatant Illusion D'Ombre, Bobbi Brown Sand Dollar Long-Wear Cream Shadow, MAC Constructivist Paint Pot.
Overall I'm pleased with the performance of Platinum. It's a highly versatile cream shadow. Spice is a shade I still need to work with a bit more. The warm tones are suitable when layered with other colors, alone it's a bit too warm for me right now. The are both rather pricey at $40 but you do get a lot of product. I probably would have preferred a powder shadow in these colors rather than a cream, but they are still very pretty. Have you checked out the new collection from Tom Ford? What were your thoughts?