Sunday, August 21, 2011

Jo Malone Wild Bluebell


Jo Malone has introduced a new fragrance collection called Wild Bluebell available in four different pieces: cologne, body & hand wash, body creme and home candle. The collection has arrived at Neiman Marcus and I have fallen in love with every piece in the line. It's a light and fresh floral that smells like a spring garden with top notes of fresh bluebell (engineered equivalent) and clove combined with hints of lily of the valley, eglantine, jasmine, white amber and musk. The theme is more whimsical and fairy-tale like with the focus on a nymph-like character and white rabbits rather than the actual product.


My local Neimans Jo Malone rep called me the minute it arrived. I asked for her thoughts over the phone and she felt it was a nice light scent but very different for Jo Malone. Her impression was that it would be a wonderful layering piece. A few customers who came in reported they smelled watermelon before it dried down. Although some have not been thrilled with departure of recent releases (Tea Collection & Cherry Blossom) from traditional Jo Malone scents, I have been ecstatic with all recent collections this year These are lighter, fresher, less complex scents that are great for the no-perfume kind of woman like myself. To me, the recent releases feel more youthful and energizing. I love the variety and feel the new releases this year layer well with the other scents in the line.


I went with an open mind not knowing what to expect. I cannot put my nose exactly on what it is I smell except that it's refreshing and light, just like spring. It's clearly floral, but the hints of clove and musk prevent it from being overly floral. When I first sprayed it on my wrist, I smelled a slight hint of watermelon, but not in the fruity sense. At first spritz I noticed a fresh wave of fragrance similar to a fresh watermelon but this dries down to a floral. Best Things in Beauty has a wonderful detailed review and Lipglossipping has more information and beautiful preview photos from an event earlier this year. I highly recommend you read their reviews to learn more.


I splurged on the cologne & candle online and the body wash instore. Over the past week I've found everything very calming and refreshing. I don't recommend ordering the candles online during the summer - the heat can be damaging as it will melt the product causing a mess. Mine, thankfully, arrived in perfect condition due to a rush shipment.

The lasting power on the cologne and shower gel is light to medium. I find most fragrances tend to fade quickly on me but I am one that prefers lighter scents that aren't overpowering. The candles are to die for and Wild Bluebell has been burning in my home the past week. I can easily see myself stocking up on a few during September's Beauty Event. I love everything about this fragrance and am testing out the body creme right now.

Neiman Marcus Beverly Hills has all the items except the candle which they expect to be receiving soon. The official release is scheduled for September and they are expecting new displays in the Wild Bluebell theme with blue ribbons and little bells for their bags. They have one of the most beautiful Jo Malone displays I've ever seen (front and in the corner of the store). If you happen to be in LA, I highly recommend you visit them. This past weekend I met the team at Neiman Marcus Beverly Hills for the first time: Navid, Bryan and Henga. All extremely knowledgeable, helpful and wonderful. I highly recommend you visit their store to experience Jo Malone first hand.

The price points and offerings for the Wild Bluebell Collection:
  • Cologne 30 ml $55
  • Cologne 100 ml $110
  • Body & Handwash 250 ml $50
  • Body Creme 175 ml $75
  • Home Candle 200g/45 hours burn time $65
PS - On an unrelated note, Edward Bess will be in-store at Neiman Marcus Beverly Hills until Wednesday!

Have you tried this? What are your thoughts? What are your favorite Jo Malone items?


8 comments:

  1. Thank you for this review! I am so curious about their candles. I've only heard great things. :)

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  2. I like Red Roses for daytime and I like to combine it with Black Vetiver and Cafe for evening. Even though these are cologne, but they last on me for most of the day. Thanks for the post.

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  3. ooh i mis-read this as wild blueberry! sounds divine but i wish it was blueberry!

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  4. love perfumes that come with a matching candle, they're very hard to find in general and to find one that i actually like is .. just magical!
    great post - i think perfume reviews are THE hardest reviews to write because scent is so personal and hard to describe, but i feel I have a great sense of JM wild bluebell after reading your post =)

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  5. I feel that we have very similar taste in JM scents, as I like the lighter scents and the earlier releases this year.

    However I tried this one about 2 weeks ago at NM pre-launch, and found it initially too grassy for my liking. Did you feel it was "grassy" at all at first? Does that part dry down and become more floral/less green?

    I'm looking for another JM scent and would love it if this one worked out for me.

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  6. I love Blue Agave with Vetiver. Also Red Roses with 154. They are all great to mix and layer, but I find some mix better with my skin and last longer than others, such as Blue Agave. Thanks for your great review and I look forward to trying Wild Bluebell.

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  7. I'm also a no-perfume person and I love Wild Bluebell. I didn't detect the grassy note mentioned by mulberrytea, but I do smell the watermelon note. My other favorite JM scent is Orange Blossom, which tells you what a wimpy perfume wearer I am. I'm probably the only person on the planet who doesn't like Elie Saab and even JM English Pear & Freesia is too sharp for me. I'd recommend Wild Bluebell to anyone who's fragrance-shy but wants to smell yummy anyway.

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  8. As a male 30 plus who is trying out different samples of Jo Malone, here is my opinion. This is a very low scent, but pleasing. It starts out with a kind of floral, almost lilac which tames down to a fresh of the clothes line smell that is very plesing to me. This is very good. I'm impressed, but it's very mild....

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