Swatched on hand (can barely see it because it matches my skintone)
Swatched on lips alone, looks way too pale:
To make this color work for me, I first line with Trish McEvoy's Bare Lipliner, apply the Gorgeous Demure Lipstick and blot, the top with Bobbi Brown's Rose Gold Lipgloss.
The Trish McEvoy Gorgeous Demure lipstick is in the new Gorgeous Lip Color formula which is a bit pricier at $25 USD and is supposed to contain a special lip-conditioning quality. It is creamier and smoother than most of her lipsticks with medium pigment. I can't really say I notice any moisturizing quality, but I will say that it is non-drying.
Pigment is medium and finish is slightly glossy. If you can pull off the paler shades, then I think you'll like this. If you're like me who can't pull these off alone, you might want to pass since it will require other colors in liner and gloss added to make it work for you.
Gorgeous Demure was supposed to be released with a series of other products. As of yesterday, the only other item that I saw at Nordstrom was the new Translucent powder. Coming soon are 2 new face shines (which I believe are simply repromotes of long-discontinued colors), a new base essentials and a new lipgloss.